DotSpots is launching today. A dot is a “distributed object of thought”, which is like a mini blog post containing rich media, which can be connected to any paragraph in the news. Dots can be authored on the dotspots.com website or via the Firefox extension. They can also developed and polished by teams of collaborators. The secret sauce is distribution: DotSpots will distribute dots to similar paragraphs in articles across the web. There is a video and sign up link on today’s TechCrunch article about DotSpots.
The Firefox extension is central to DotSpots — it really provides the best way to view and create dots in the context of other pages. The web client is also important and shares a lot of the same features. Of course, the website cannot provide the same benefits as the extension on third party web pages.
For those who know me as a long time Mozilla contributor, be assured I’m putting that knowledge to good use. And, given the transitional state of the news industry today, it’s an exciting time to be working at Web 2.0 news startup. It will be interesting to watch how the industry progresses.